Apple's latest unveiling
There are three things guaranteed in life:
Death, taxes and rumors about the legendary computer company, Apple.
With the huge news of
Apple's new product roll-out, the 'Net exploded with rumors ranging from a new
"smartwatch" to iPhone 6. I'll dub them the proverbial iRumors. In
fact, some out there said they already had their hands on the devices well
before the official company presentation. I confess that I love these
roll-outs. Let's face it: Apple has
produced innovative devices that have changed our lives for decades, but in a
more intense fashion during the past decade with the release of the iPod,
iPhone and iPad. To me, it's fascinating.
Before getting to the
"cool stuff," with success comes negativity including consumer
complaints about design, charger size changes or upgrades. Thus, one cannot be
perfect. There are always glitches when these new devices come to market.
What's made things a bit more difficult this year is the sour Apple news about the hacking of
celebrity nude photos from the Apple iCloud. Skeptics have been questioning how
secure are these Apple products just as the Cupertino, California-based company
wishes to enter the mobile pay market. There is an answer to that question
later.
There were a number of
expectations going into Tuesday's Apple presentation and it looks as though the
company delivered. The new version of iPhone
looks to contain an excellent operating system. iPhone 6 also possesses better
gaming technology and its battery life is far better than previous versions. It
is now water resistant and has a larger yet physically tougher screen. It's also a handsome-looking device with
better cover options. The phone could use some groundbreaking features. I would
like to see the iPhone make it easier for me to get apps that help me control
more things at home even beyond the door opener and thermostat. I'd like to
have a smartstove, smartmicrowave and smartdishwasher interact with my iPhone.
I think that something
close to the vision of a true multi-tasking device is about to happen with the Apple Watch, which was unveiled at Tuesday's presentation. This
smartwatch uses a crown on the side to handle certain functions while other
functions utilize the touch screen technology on its face. The combination in
functionality makes a lot of actions possible. Very soon, the Apple Watch will
allow you to lock and unlock hotel rooms at participating properties. In addition to replacing the hotel room key, users can control
their thermostats with the Apple Watch. I'm impressed with its exercise application
that acts as an all-day fitness tracker and a device which accurately records exercise
sessions. The Apple Watch is more
"stylish" than previous smartwatches with a pleasant face that comes
in two sizes and interchangeable watchbands.
So, back to that security
snafu. At the conference, the
presenters promised a secure, encrypted system with Apple Pay. When using Apple
Pay in person, the cashier cannot see your account numbers. You can even
suspend your device via the "Find My iPhone" app if the phone is
stolen. On that point, they made a compelling case for using their mobile
payment system versus using old style credit cards. Only time will tell if Apple
consumers will trust this mobile payment system.
With innovation comes
competitors who sometimes copy the originator's ideas. Apple is no stranger to
this competition. Lately there have been challenges coming from Amazon, Google
and even social media giant Facebook. Amazon cut the price of their own
smartphone while Google continues to make inroads into the market with the
ever-expanding Droid phones including products made by Samsung and HTC.
So, some of the iRumors
turned out to be true. As with any new iPhone release, I typically say that
iCannot AffordIt. That's the way it goes these days so I'll let the folks
with more resources test these new gadgets out and maybe down the road, I'll
upgrade.
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